Thousands of students poured into St David’s Cardiff to make its first student lock-in an unprecedented success.
Students lined the streets to gain entry to the event which offered free entertainment and one-night-only discounts from more than 50 top brands within the shopping destination. The queue built up along The Hayes, down Mill Lane and up St Mary Street as an estimated 7,000 students turned out for the lock-in.
Stores reported taking up to half of their usual day’s takings within the first half an hour of the event after students ran in through the doors.
St David’s retailers collaborated for the after-hours lock-in, offering exclusive discounts over and above their usual student discounts. Participating stores offering discounts included Henley’s, Jack Jones, Vero Moda, Apple, Jane Norman and Quiz.
Cult was one of the busiest stores on the night, with queues of more than an hour for each till. Store manager Alan Keery said: “I don’t think it could have gone any better. It was like an invasion with hoards of people running into the store. The queues were constant and went all the way round the store – you couldn’t see the end – it was absolutely nuts. We don’t usually do a student discount so I think that’s why we proved to be so popular. It was definitely an amazing success.”
The event is the first student lock-in that St David’s has held but it proved so successful that St David’s has promised it will be the first of many. The next event for all shoppers at St David’s will be the fashion weekender (October 30-31) to celebrate its first birthday.
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Image © 2010, St David's, Cardiff
3 comments:
Cardiff is slowly picking up better retail stores - I imagine and hope this will continually grow and grow!
Yeah there are new ones turning up all the time, I think the new st Davids has really changed a lot of things for the town (good and bad), but definitly had an impact on the types of shops in the city centre
Cardiff is certainly a great place to shop and I don't mind travelling from west wales!
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